Tie-Dye Fashions Become Part of Quarantine Culture – Variety


If you’ve found your hands both cracked from washing dishes and ink-stained from afternoons spent tie-dying solo or with your family, it’s safe to say you’re on trend. Tie-dying at home is proving to be the DIY project of choice during quarantine as evidenced by the sheer volume of social media posts showcasing at home craft projects.

Follow the hashtag  #tiedye on Instagram and you’ll see posts from around the globe. Designers agree that there is appeal to creating your own crafts at home. Stacey Bendet Eisner, Designer and Creative Director of the brand Alice and Olivia confirms, “it’s a do it yourself kind of world” right now.

Coincidentally, tie-dye prints have also been overtaking fashion at retail above and beyond the white tee and sweatsuit. New blank canvases ripe for the medium include socks, home decor and fashion accessories. The trend was already taking off before lockdown, and some brands are now doubling down. In a challenged business environment, experts cite unprecedented demand for both the materials to create a tie-dye piece at home and to buy the trend already made at retail.

Jonathon Spagat, Director of Marketing and Business Development for Rit Dye (the leading American company supplying dye at retail for the last 100 years) says there’s been an “incredible upward trend. We have some out of stocks, which is a first for me!” Rit Dye has been playing catch up (since reopening its warehouses in recent weeks) to wholesalers…

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