ListenFirst, a social analytics company, recently published a report on the social performance of home furnishing brands during the coronavirus. In the report, ListenFirst found that with people spending more time at home than ever before, there’s been an increase in social media engagement around home furnishing brands, with Established Furniture & Décor Retail in particular being the standout category.
Tracy David, Chief Marketing Officer at ListenFirst states, “As people have been stuck at home and are trying to make the best of a bad situation, social media engagement around posts by Home Furnishing brands have been increasing during the pandemic”. “To keep that momentum going, Home Furnishing brands should focus on the social media tactics that will best help build brand equity and drive consumer loyalty. We’ve found that around people’s new lifestyles, posts that focus on ideas around family time, advice around self-care, offer free Zoom backgrounds, and provide home-gym tips is all timely content that’s performing well for Home Furnishing brands on social media.”
Highlights of the report found:
- During the first 8 weeks of people starting to shelter in place, social engagement around Home Furnishing brands increased by 18.65%, comparing March 16 – May…
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