Halloween isn’t just a holiday for kids, adults spend significantly on their own costumes, decorating their homes, dressing up pets, and purchasing candy. This year 68% of people in the U.S. plan to celebrate the holiday and according to the National Retail Federation, men will spend $96.13 on average, while women will spend approximately $76.92. They also found that 69% of Americans will hand out candy while 47% plan to wear a costume. That’s a large segment of the population that are actively looking for inspiration, products, and tutorials for their eerie night out.
Jack-o-lanterns alone bring in significant revenue for businesses. In 2018, consumers spent approximately $575.26 million on pumpkins during the Halloween season.
Overall sales are projected to reach $8.8 billion this year – a major increase from ten years ago when spending totaled $4.8 billion.
Let’s look at brands who are doing it right and how retailers can capitalize on this influx of business during this holiday.
Identify Which Elements Of The Holiday Align With Your Business
Delivering what the consumer is looking for is the surest way to increase business. That’s why it’s critical to identify which elements of the holiday – such as costumes, home decor, makeup, etc. – align with the products and services you offer, and then deliver those elements in a creative and relevant way….
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